Thursday, 10 April 2014

How to Write Website Content as per SEO Standards

1. Choosing the right keywords

Search engines identify your website contents with the help of keywords. These are usually very closely related to the search terms that are entered by the users in search engines. Before writing any topic for websites or blogs, you will need to conduct a thorough research on the keywords that are closely associated with the topic.

2. Write relevant content
 It’s much better to write content that is relevant to your topic.

3. Readability
Please remember that you are, first and foremost, writing for your readers and not search engines. You might find it difficult to use some of the popular keywords grammatically, but you cannot really afford to skip it all together. Although search engines look for the keywords in particular, they would want the readers to read quality content. Therefore, you will need to make sure that the content is interesting and adds value to the readers, instead of just stopping it short with overused keywords. Keywords should not stop the content flow.

4. Keyword Density
Keyword density is the measurement in percentage of the number of times a particular keyword or phrase appears compared to the total number of words in a page.

5. Keyword Placement
Over using keywords is not a good idea, as your readers will know your intentions immediately. Instead of using your keywords all through the content, you could use them more in the starting few paragraphs and as subheadings. In the other parts of your article you can then use alternative synonymous or phrases instead of the keywords.

6. Make short and crisp paragraphs
Users hate reading big blocks of paragraphs. Moreover, chunks of text will make your article look boring. Because of this, they might not even read your post or article completely, which would be a real waste of your time and efforts. The contents will become more readable if the paragraph sizes are restricted within 4 to 5 lines.

7. Use bullets and numbering
Most of your readers are likely to have a short attention span, and they might not be interested in reading the entire content of your article. They would instead prefer skimming through bullet points if they are crisp and concise. Therefore, it would be a good idea to use bullets and numbering whenever possible.

8. Writing Effective Headlines
The titles of web pages and articles are among the first things that grab the attention of a reader. Don’t use a generic, boring headline which simply describes what the article or web copy is about. Instead, think like a newspaper headline writer and develop a headline which makes someone want to read more.

9. Make Subheadings
Subheadings can be very helpful in directing readers to the precise points that they are interested in. Moreover, you could also use the keywords as subheadings, so that the flow of reading does not get interrupted.

10. Avoid Repetitions
Some writers think that they need to reiterate or restate the same information in order to drive the point to the readers. Well, readers are smart enough to understand the information when they read it for the first time. Repetitions might irritate them as they might feel like getting back to square-one even after reading half your article. It is always better to continue with information rather than repeating the same things. You could maybe write your opinion on that point instead of restating it.

11. Content Writing Length:
Ideal length would be anywhere from 500 to 1200 words.

12. Proofread your write-up
Unless you have very good typing skills, you are bound to make mistakes while writing. Make sure that you proofread your articles or posts very carefully before publishing them. It would be a good idea to proofread twice to eliminate all the errors in your write-ups.

13. Proper linking
If you have to hyperlink any of your content to some other page, make sure that you explain the relevancy of that page very clearly. If the page you are linking to is not relevant to what you mention in your content, it would surely annoy the readers. You could lose your credibility with those readers, and that is something which is really difficult to regain.