Thursday 30 May 2013

Facebook Introduces Verified Pages


Did the real Justin Bieber just send you a friend request? Now you can know for sure, thanks to a new Facebook feature: established Pages.
 
Much like verified accounts on Twitter established Facebook pages will now display a small blue check mark beside their owner's name on the public network. The check mark will also appear beside the individual’s name in search results, as well as anywhere else on Facebook where it appears.


Just like Twitter’s verified accounts, Facebook's verified status won't be presented to everyone. Verified accounts will be exclusively available to public figures with large audiences, namely, celebrities, government officials, popular brands and some journalists.

Verified Facebook Pages and profiles will start rolling out Wednesday.

What do you think about the new feature? Are you happy Facebook is verifying the authenticity of some accounts? Let us know your thoughts in the comments.



Beginners guide to Facebook for business

Against all odds, you likely know someone who still hasn't succumbed to the lure of Facebook. Maybe you’re a beginner yourself. Or perhaps you just haven’t had the gosh darn time to explore every last corner of the world’s most expansive social network.
Below, we offer a refresher course for those eager to learn more about the basics of Facebook. Let’s take a social stroll through the network’s main features, policies and culture norms.
Even if you’re a pro, it’s fun to look at the platform through a beginner’s eyes. If you were a Facebook virgin, what would you think of the social network?

1.Timeline: Before you begin searching for friends, it’s important to complete your timeline, which includes everything from uploading a profile picture and cover photo to outlining your employment history to determining your relationship status. It’s called a timeline because you can include information, important milestones and memories spanning your entire life. Timeline is incredibly nuanced, and encourages you to include as much detail as possible, and many, many people do — so, don’t be shy!


2. Friends: Once you’ve filled out a healthy portion of your Timeline, start searching for and adding “friends.” Trust us; you won’t be at a loss. Chances are many of your co-workers, family members, classmates and neighbors are already on the network. Search for them in the search box that appears on the top of the site.


3. News Feed: Finding friends on Facebook is incredibly important, not simply to connect for connection’s sake, but to stay up to date on their latest news, thoughts, activities, whereabouts and tastes. And the place to access that information is the News Feed.


4. The Status Update: A status update is anything important to you at a particular moment in time that you deem shareable with Facebook friends. Through a status update, you can communicate your present activity or whereabouts, post a link to an interesting article or site, share photos and videos, and even create a poll.


5. Brands: Although a major part of Facebook, friends are not the only entities with whom you can interact. Most major brands and a growing number of small businesses use Facebook to engage with, share deals and seek feedback from consumers and fans. Companies like Coca-Cola and Disney have tens of millions of fans interested in the latest company news and culture.


6. The “Like” Button: One of the most powerful tools on Facebook, the “like” button not only communicates your support of activities, brands, articles and products to fellow users, but also to Facebook and third parties. The “like” button lives on nearly every piece of Facebook content: status updates, photos, comments, brands timelines, apps and even ads.


7. Tagging: Facebook tagging means you can mention and directly link to another Facebook user, whether in photos, status updates, check-ins or comments. For instance, when you tag someone in a photo, that user will receive a notification, and the tagged photo will appear on his timeline — that is, unless he has disabled the tagging feature.


8. Privacy: Frankly, we could write an entire book on Facebook privacy. But in the interest of time, we’ll mention the major types of privacy you need to be aware of as a Facebook user.


9. Facebook Apps: Built on the social network's Open Graph (a collection of your preferences, likes, interests and activity on Facebook and from around the web), Facebook apps allow you to personalize and enhance your participation on the social network. They can add anything from games to photo albums to quizzes to music Most of Facebook’s apps come from outside developers that use Facebook’s API. Many represent strong partnerships and add additional social layers, like Washington Post Social Reader and Foursquare


10. Subscribe: When enabled, Facebook Subscribe reveals certain features and updates on your Timeline to the public. The feature is especially useful for celebrities and journalists and other public figures who wish to interact with fans or followers without granting them access to their private profiles. It's similar to Twitter’s very public and transparent nature. If a person has enabled Subscribe, you'll see the button on the top-right of his or her Timeline.



11. Facebook Mobile: Facebook created a mobile app to supplement your desktop browsing. The app presents a scaled-down News Feed and simplified Timeline, but still offers a surprising amount of features. You can chat, use Facebook apps, add photos, view activity by list and, of course, post status updates.


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